You get up. Make breakfast. Get the kids off to school. And go to work. On weekends you go grocery shopping. Always to the same store. Refueling at the same gas station. Eating at the same restaurants. Having a routine can seem like a great comfort. But it can also mean you are on auto-pilot.
At Säkra, we believe that when it comes to life, we’re meant to be active explorers. But this means more than just making sure we’re living our lives to the fullest. Familiarity breeds a false sense of comfort. Metaphorically and literally. The more routine your life is, the easier you are to track. It’s why you consistently see the same kind of ads on social media that seem so tailor-made for you. Apps use GPS to track your every move. They often listen in on your conversations with our your knowledge or consent, picking up keywords which then become ads. Try this with the word “rower,” or “gut health” and see how many ads for rowers and probiotics you get.
The same tools companies use to advertise, are the same tools hackers can use to track your location, too. The CDC estimates that 1 in 6 women and 1 in 7 men have experienced stalking. In addition being a potential physical danger, stalking can take a mental toll on your mental health. This includes cyber stalking and digital harassment.
It pays for all of us to be more vigilant in this day and age. That’s why we launched Säkra. When you put your phone in our Faraday cage pocket, you can’t be tracked or reached until you’re ready to be reached. It’s a small step toward taking back control. And while we always think it’s a good idea to vary your path as the active explorers we’re meant to be, it doesn’t hurt to add some peace of mind to your daily routine.